Mack celebrates new experience center

Mack Trucks celebrated the opening of the $3.6 million remodeled Mack Experience Center in Allentown, Pennsylvania.

"We're excited to celebrate and unveil this state-of-the-art Mack Experience Center which will offer customers around the world the opportunity to learn about Mack trucks, services and support," says Jonathan Randall, Mack Trucks North America's president. "We made this. investment because we wanted a facility that truly showcased the innovativeness of Mack trucks, while also remaining true to our 123-year legacy."

[RELATED: Mack announces new president]

The remodeled 160,000-square-foot Mack Experience Center sits on 60 acres of property and has a new welcome area, brand room, briefing room and a second boardroom. The test track, where customers can drive Mack trucks on various terrain, was also renovated to include a mud and rock pit area to demonstrate vocational capabilities.

"The Mack Experience Center brings the Mack brand to life through experience and education," says Vice President of Global Brand and Marketing David Galbraith. "The building has been modernized with design elements that enable visitors to capture the depth of Mack products and the innovation core to the Mack brand."

The brand room is a flexible space where both digital and physical assets can be shared with customers. The boardroom features a translucent glass partition that can become transparent for customers to view their trucks. In the briefing room, customers learn about products, services and support. The space is large enough for a Mack Class 8 vehicle to be pulled up during discussions. The product showroom also features a hydraulic lift so that customers can view the underside of the chassis.

The Mack Historical Museum was also updated with a new gallery floor, graphics and heritage displays. It will open to the public June 12.